2021 STRATEGIC WORKSHOP
MY ROLE:
President & Creative Director
WHERE I PULLED MY WEIGHT:
Branding Theme Direction
Swag Materials Design
Presentation Design
Social Design
BACKGROUND:
The 2021 Strategic Workshop in partnership with the One Club for Creativity was the 3rd annual, weekend-long, competition event focused on crafting a creative brief. Students across the country (and the world) work in teams to win the competition which is judged by industry professionals from some of the most exciting agencies and companies in the world!
TEAM:
Mikaela Peters - VP of Planning
Emma Harrison - VP of Design
Grace Barratt - VP of Copy
Joy Luong - Treasurer
Makayla Perry - Designer & UX/UI
34
Participants
15
Universities
10
Teams
5
Sponsors
BRANDING/THEME:
To be respectful of the One Club’s Education branding, but also give my team a creative focus, a vintage technology and Matrix-inspired theme fit the bill perfectly.
SWAG:
We love giving our participants a little something to remember us by - that’s where the swag bags come in! This year inside our packages you could find Strategic Workshop branded mugs, coasters, stickers, pins, and stress balls, Ad Club and Richmond branded stickers and pins, a black notebook, and our itinerary postcard.
An example of an Instagram story, but with a real call to action! Check out the Strategic Workshop page on the Ad Club’s website here:
CREATED WITH:
Mikaela Peters - VP of Planning
Emma Harrison - VP of Design
Grace Barratt - VP of Copy
Joy Luong - Treasurer
Makayla Perry - Designer & UX/UI
WHERE I PULLED MY WEIGHT:
Branding Theme Direction
Swag Materials Design
Presentation Design
Social Design
